"The more that you read, the more things you will know. The more that you learn, the more places you will go". —Dr. Seuss
Instagram and TikTok are two of the most popular social media platforms out there, and many people dream of making the jump and becoming an influencer. And while there is no lack of information about how to be an influencer on social media, influencer marketing is still relatively new. The novelty of this marketing branch brings challenges like conflicting opinions and lack of standards. Some professionals have a hard time adjusting while others seem to be operating in the dark.
People searching "how to be an influencer" on Google might find themselves with information overload and no way to identify which statements are accurate and which are outdated. Instead of going down the Google rabbit hole for hours at a time, let us give you an alternative place to look for information:
It seems counterintuitive to find information about online development offline, but there are more books than you think filled with great insider info from people who know what they are talking about. If you are starting as an influencer, or are still planning to jump into this work, consider reading these books this year!
#1 No Filter by Sarah Frier
You will find information with no filter in this book. From how Instagram changed our world to the inside info about Instagram, this book is one you HAVE to read.
#2 Influencer by Brittany Hennessey
The title pretty much sums it up. This book is an inside look at building your brand in the age of social media. One of the best parts of the book is building an audience and keeping them engaged. Grab this one!
#3 Instagram Power by Jason Miles
All about Instagram, this book is about building your business on Instagram, today's hottest social media platform. With tips and tricks, starting with setting up your account to leveraging insights, IGTV, and Instagram Ads. This book is perfect for anyone starting on Instagram!
#4 One Million Followers by Brendan Kane
Want to learn how to build a massive following on Instagram in as little as 30 days? Then head to Amazon and grab a copy of this read. This book shares secrets on building leads, direct marketing, engagement with your audience, and more.
Have you read any of these yet? What other favorite influencer books should we add to the list?