Today, turning your passion into earning is more than just a wild dream. Millions of people are making a living out of it. The number of influencers grows by the day, and they become more attractive, professional, and diverse by the minute!
If you are thinking about diving into the influencer scene and doing it for a living, you might want to think about a few things before jumping in.
It's not all fun in the park. It's a job!
Don't let social media fool you. Being an influencer is a job with many responsibilities. You are creating content, coming up with the strategy, building relationships. Before going after the hype of becoming an influencer, look into all the roles you are taking over and be ready to commit to the workload.
Set your priorities.
Like any business, you don't start from millions in the bank and making money in your sleep. I wish! You might need to compromise on some things and focus on essentials. It might take some time to build your presence. Don't forget that it's not always a momentary success with money pouring out onto your lap.
Content comes first.
Your content is your bate, business card, website, sales page, initial pitch, and so much more.Content creation is a time-consuming process that requires a constant flow of new ideas. Share your knowledge, experience, approach, and be there for your community.
It's easy to get tricked by fast growth hacks. Cheat the algorithm; get guaranteed followers; raise your engagement rate through engagement pods; nobody will work with you if you don't have x followers.To that, we say, "No, thank you!"
There is only one way to sustainable success, and that is through authenticity and consistency. Short-term growth hacks don't bring you an engaged audience. Focus on the long game.
Know your worth. Negotiate.
Influencer marketing is a new industry, and there are no set rates and calculation formulas. You are the one to set your rates for sponsored content.Do your research. Negotiate your terms for content creation, posting, whitelisting, exclusivity, IP rights.
Be a good boss to yourself.
Let's face it: you'll be your boss as an influencer. While it has its fair share of perks, you will need to double your responsibility, accountability, punctuality, and time management. To succeed, you will need to level up your CEO skills, understand KPIs, financial planning.
At the end of the day, being an influencer is a job that requires creativity, exceptional organizational skills, and understanding that having a voice and an audience comes with a responsibility for the way we use our platform.
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