We are bombarded by ads every single day.
There are so many of them and somehow they all claim to be the best!
It isn’t surprising that people have gradually started to be skeptical about advertisements. How would they ACTUALLY know that the claims are true?
Wouldn’t it be nice if someone they trust, someone who isn’t really their friend but feels like one, and who also happens to have some knowledge in the field, tried the product and gave valid feedback…?
Well…Here come the influencers!
Every social media user, regardless of their socio-demographic character, can become an influencer, if they manage to build a wide-reaching community.
Influencers are often experts in their subject area, who are very enthusiastic about their job, their hobby or their calling, which is exactly why so many people look up to them, get inspired to achieve their own goals and better their lives.
However, this is also the reason behind the interest that so many brands, companies etc. have in influencers: they can be used for marketing purposes. Influencers can exert an influence on the evaluation and assessment of products, services, brands, companies or employers. The aim is to increase the value and credibility of your own brand based on the trust the respective target group has in influencers. So, the influencer’s positive review, for example, can push their loyal followers to purchase the endorsed product or use certain services.
As a brand, if you’re true to yourself and you’re honest about what you have to offer, this is an amazing opportunity to deliver your message through a trusted mediator.
As an influencer, if you’re true to yourself and you’re honest about what you have to offer, this is an amazing opportunity to strengthen your relationships with your community, gain more credibility and become a point of reference for more people.
Win-win? Absolutely.
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