For Influencers, who are passionate and serious about building their social media career, having a media kit is an essential element to secure collaborations and partnerships with a variety of brands. Given that more and more brands are eager to work with micro and nano-influencers, this is something that the latter should take into consideration as well. Right of the bat, it demonstrates your professionalism and a serious approach to work. So, as an influencer, you can expect many brands to request a media kit from you, and it would be a shame if you didn’t have one!
But first, let’s understand what a Media Kit is.
Generally speaking, a media kit is a document that includes all the necessary information about you, your achievements, the work that you have done, and what type of activity you are available for…Basically, it is your elaborate portfolio that helps the brand understand what you are about and how to navigate the collaboration, and perhaps, whether there will be a collaboration at all! They need to make sure you are the influencer they need.
So, here is the information they’ll be looking for in your media kit.
Who You Are and What You Do
When you just get to know someone and you’re looking forward to working with them, first and foremost, you’d like to know some basic information about this person. That is, their personality, their interests, their goal, what it is they do online, and finally, what they look like! You want to make sure to attach a photo that would reflect your style.
Talk About Your Audience
After getting acquainted with you as a person and an influencer, the brand’s concern is going to be your audience. They need to understand your niche because it will determine how fruitful your collaboration will be. There need to be points of overlap between your audience and the audience that they are targeting. That includes the following: the age and gender breakdown, their approximate income, and even some details about their educational background. (e.g. What percentage of your followers have a college degree?) This way, the brand will have sufficient information about the audience they will be reaching and whether or not it corresponds to the characteristics of their target audience.
Social Media Insights
Apart from determining the qualities and characteristics of your audience, a brand will want to know about how many of them are actually active, that is, engaged with your posts. They expect to resonate with your audience and receive a positive reaction in the form of gaining new customers. Best performing posts should also be included in this field as they also give an idea about what is it your audience takes most interest in.
While you should also include the number of followers that you have, your engagement rate speaks louder than your follower count.
But you know what’s even louder? Your ACHIEVEMENTS! Show them your work. Let them know that you are the right candidate because you get the job done and you do it successfully.
How else can the brand reach out to you? Don’t forget to provide contact information as well – email, phone number, etc.
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