Social media demands consistency if you want to leverage your brand in the digital world and attract the intended audience more efficiently. Consistency in its turn implies a constant flow of creativity. However, there comes a moment of stagnation and a blockage of new ideas. What to do? Turns out there is a very clever solution that you could use to your advantage.
Why don’t you turn your customers into brand advocates by allowing them to create content for your brand? In fact, studies show that 90% of American consumers admit that UGC - User-Generated Content - has a tremendous impact on their decision-making: to purchase, or not to purchase? It boosts their trust and strengthens their commitment to your brand.
So, how do you create a UGC Campaign for your brand?
There is so much that UGC includes: photos, videos, blog posts, collabs, contests, project ideas, and many more. Depending on your goal and the idea that your brand promotes, you could create the UGC campaign that suits your brand best.
Here are some ideas to take inspiration from:
Post photos taken by your customers
Your posts don’t always have to be brand-centric. Make it about the community and share the photos of your customers from all over the world.
“How would you advertise our product?”
Let your customers shoot a short and fun commercial for you - their way! It would also allow you to see your brand through others’ eyes.
Start a contest
There are so many hidden talents among your customers. For example, you could conduct an “associative test” where your customers have to paint everything they associate with your brand. You might end up with really beautiful paintings!
(don’t forget to create a hashtag for it!)
Encourage your customers to create a blog post about their customer experience and maybe even share a fun story involving your product! In fact, it could turn into a weekly tradition.
Collaboration with influencers
A powerful crossover - this is what you might be lacking!
Project ideas from your customers
Do you ever catch yourself saying: “Oh, if I were *your brand here*, I would totally do *your idea here*! Seriously, why don’t they just do it already?”
Well, indeed. Maybe your customers can really help you out! Give them the voice to speak. It must feel amazing when your favorite brand takes its time to listen to what you have to say and actually implements it!
Most importantly, whatever it may be, give clear and precise insutrctions not to cause any confusion and let your audience be as engaged as ever with your brand.
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